THE MIONKO BLOG
Marketing notes for people who sell booked jobs.
What we learn running paid media, CRM automation and appointment setting for home service businesses. Written plainly, with the numbers attached.
Latest articles
Paid media, creative testing, email & SMS and lead generation — broken down so you can apply it this week.
Buen Fin 2026 Strategies: How to Prepare Your Ecommerce Brand (Ads, Offers and AEO)
Buen Fin 2026 strategies (November 13–17): calendar, offer, Meta and TikTok ads, WhatsApp, email and AEO so your ecommerce brand in Mexico…
Read article →Q4 Ecommerce Advertising: Why the Holiday Season Makes or Breaks Your Year
Q4 is the most important quarter for ecommerce: Adobe forecasts $275.1 billion in U.S. online holiday sales for 2026. Here's why ads…
Read article →Email & SMS Flows: The Revenue Most DTC Brands Are Leaving on the Table
Your best-performing ad today will quietly become your biggest budget killer in a few weeks. Frequency climbs, click-through rate drops, cost per…
Read article →Creative Testing for DTC Ads: The Real Lever That Lowers Your CAC
Your best-performing ad today will quietly become your biggest budget killer in a few weeks. Frequency climbs, click-through rate drops, cost per…
Read article →Ecommerce Lead Generation: The System That Turns Traffic Into Revenue
Here's the uncomfortable math behind most online stores: only about 3% of your traffic is ready to buy right now — the…
Read article →Tell us your goal.
We'll tell you the plan.
A 30-minute call, then a written growth plan within 48 hours — ads, CRM and booked appointments mapped to your service area. If we can’t help, we’ll say so.