Marketing for roofing & remodeling companies
that want more work.
Roofing and remodeling lead generation done properly: Google Ads, Local Services Ads, Meta and local SEO bringing homeowners who own the property and have the budget — then CRM automation and appointment setting turning them into estimates your crews actually run.
WHO IT'S FOR
Roofing marketing and remodeling marketing are not the same job.
Roofing & storm restoration marketing
Urgency game. Roofing marketing wins when you get on the roof first and hand over a number the homeowner trusts.
- Google Ads, Local Services Ads and insurance-claim intent handled separately
- Storm-response campaigns built and ready to launch inside a day
- Roof repair, full replacement and storm-damage searches split into separate campaigns
Remodeling & design-build marketing
Longer cycle, bigger contract. Remodeling marketing is won in the follow-up after the proposal, not in the click.
- Follow-up that runs for months on undecided homeowners
- Budget and timeline qualified before the in-home consult
- Separate campaigns for kitchen, bath and whole-home remodel searches
WHO IT'S FOR
Roofing lead generation built for contract value, not click volume.
01
Paid media
Google, LSA and Meta pointed at the ZIPs where your crews already are.
- Scope-level keyword
- Plan-first offers
02
CRM & lead automation
Every quote texted back in minutes and chased until it books.
- Instant text-back
- Rebook and win-back flows
03
Appointment setting
Trained callers quote jobs, book walkthroughs and confirm the day before.
- Speed-to-lead under 5 min
- Same-week cancellation recovery
WHAT WE FIX FIRST
Most roofing and remodeling companies don't have a lead problem.
Leads that go cold in 20 minutes
Homeowners contact three contractors and book with whoever calls back first.
Fix: text-back under 5 minutes, then a live call
A free inspection instead of a job
Free-inspection ads fill the calendar with tire-kickers and burn estimator hours.
Fix: plan-first offers, priced on frequency
Estimates nobody is home for
A booked estimate isn’t revenue. Crews drive out and find an empty driveway.
Fix: confirmations, reminders and same-week rebooking
Proposals that stall
Nobody says no. They say they’re getting one more quote, and that’s the last you hear.
Fix: financing-first follow-up over weeks, not days
HOW WE WORK
Three stages. No retainer theater.
01
We understand your business
Service area, crew capacity, ticket sizes and churn. We find the constraint before we spend a dollar.
02
We build the system
Campaigns, CRM automation and setters wired into one pipeline that ends on your schedule board.
03
We measure and scale
One weekly report: cost per booked recurring plan by channel. What works, we scale. What doesn’t, we cut — no drama.
Tell us your goal.
We'll tell you the plan.
A 30-minute call, then a written growth plan within 48 hours — ads, CRM and booked appointments mapped to your service area. If we can’t help, we’ll say so.