{"id":502,"date":"2026-09-22T00:55:10","date_gmt":"2026-09-22T00:55:10","guid":{"rendered":"https:\/\/mionko.com\/?page_id=502"},"modified":"2026-10-12T17:15:03","modified_gmt":"2026-10-12T17:15:03","slug":"blog","status":"publish","type":"page","link":"https:\/\/mionko.com\/es\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"502\" class=\"elementor elementor-502\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf6d57 e-flex e-con-boxed e-con e-parent\" data-id=\"dbf6d57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be2fb8f e-flex e-con-boxed e-con e-child\" data-id=\"be2fb8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-559ad71 e-grid e-con-full e-con e-child\" data-id=\"559ad71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee16a2d e-con-full e-flex e-con e-child\" data-id=\"ee16a2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80a7946 elementor-widget elementor-widget-heading\" data-id=\"80a7946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">THE MIONKO BLOG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa42eba elementor-widget elementor-widget-heading\" data-id=\"aa42eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing notes for people <span style=\"color: #1E4438\"> who sell booked jobs.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa3754 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6aa3754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What we learn running paid media, CRM automation and appointment setting for home service businesses. Written plainly, with the numbers attached.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42e2e5c e-flex e-con-boxed e-con e-parent\" data-id=\"42e2e5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b95ef elementor-widget elementor-widget-heading\" data-id=\"a5b95ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc9c98 elementor-widget elementor-widget-text-editor\" data-id=\"abc9c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Paid media, creative testing, email &amp; SMS and lead generation \u2014 broken down so you can apply it this week.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf33cd elementor-grid-eael-col-3 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"bcf33cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-3&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t\t<div id=\"eael-post-grid-bcf33cd\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-bcf33cd eael-post-grid-style-default\" data-layout-mode=\"grid\"><article class=\"eael-grid-post eael-post-grid-column eael-pg-post-776 category-advertising\" data-id=\"776\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/mionko.com\/es\/estrategias-para-el-buen-fin-2026\/\"\n                        title=\"Estrategias para el Buen Fin 2026: c\u00f3mo preparar tu ecommerce (ads, ofertas y AEO)\">Estrategias para el Buen Fin 2026: c\u00f3mo preparar tu ecommerce (ads, ofertas y AEO)<\/a><\/h3><\/header><div class=\"eael-entry-header-after\"><div class=\"eael-entry-meta\"><span class=\"eael-posted-on\"><time datetime=\"octubre 27, 2026\">octubre 27, 2026<\/time><\/span><\/div><\/div><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Buen Fin 2026 strategies (November 13\u201317): calendar, offer, Meta and TikTok ads, WhatsApp, email and AEO so your ecommerce brand in Mexico\u2026<\/p><a href=\"https:\/\/mionko.com\/es\/estrategias-para-el-buen-fin-2026\/\" class=\"eael-post-elements-readmore-btn\">Read article \u2192<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column eael-pg-post-764 category-advertising\" data-id=\"764\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/mionko.com\/es\/q4-ecommerce-advertising\/\"\n                        title=\"Q4 Ecommerce Advertising: Why the Holiday Season Makes or Breaks Your Year\">Q4 Ecommerce Advertising: Why the Holiday Season Makes or Breaks Your Year<\/a><\/h3><\/header><div class=\"eael-entry-header-after\"><div class=\"eael-entry-meta\"><span class=\"eael-posted-on\"><time datetime=\"octubre 12, 2026\">octubre 12, 2026<\/time><\/span><\/div><\/div><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Q4 is the most important quarter for ecommerce: Adobe forecasts $275.1 billion in U.S. online holiday sales for 2026. Here&#039;s why ads\u2026<\/p><a href=\"https:\/\/mionko.com\/es\/q4-ecommerce-advertising\/\" class=\"eael-post-elements-readmore-btn\">Read article \u2192<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column eael-pg-post-520 category-advertising\" data-id=\"520\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/mionko.com\/es\/ecommerce-email-sms-flows\/\"\n                        title=\"Email &#038; SMS Flows: The Revenue Most DTC Brands Are Leaving on the Table\">Email &#038; SMS Flows: The Revenue Most DTC Brands Are Leaving on the Table<\/a><\/h3><\/header><div class=\"eael-entry-header-after\"><div class=\"eael-entry-meta\"><span class=\"eael-posted-on\"><time datetime=\"septiembre 22, 2026\">septiembre 22, 2026<\/time><\/span><\/div><\/div><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Your best-performing ad today will quietly become your biggest budget killer in a few weeks. Frequency climbs, click-through rate drops, cost per\u2026<\/p><a href=\"https:\/\/mionko.com\/es\/ecommerce-email-sms-flows\/\" class=\"eael-post-elements-readmore-btn\">Read article \u2192<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column eael-pg-post-516 category-advertising\" data-id=\"516\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/mionko.com\/es\/creative-testing-dtc-ads\/\"\n                        title=\"Creative Testing for DTC Ads: The Real Lever That Lowers Your CAC\">Creative Testing for DTC Ads: The Real Lever That Lowers Your CAC<\/a><\/h3><\/header><div class=\"eael-entry-header-after\"><div class=\"eael-entry-meta\"><span class=\"eael-posted-on\"><time datetime=\"septiembre 22, 2026\">septiembre 22, 2026<\/time><\/span><\/div><\/div><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Your best-performing ad today will quietly become your biggest budget killer in a few weeks. Frequency climbs, click-through rate drops, cost per\u2026<\/p><a href=\"https:\/\/mionko.com\/es\/creative-testing-dtc-ads\/\" class=\"eael-post-elements-readmore-btn\">Read article \u2192<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column eael-pg-post-506 category-advertising\" data-id=\"506\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/mionko.com\/es\/ecommerce-lead-generation\/\"\n                        title=\"Ecommerce Lead Generation: The System That Turns Traffic Into Revenue\">Ecommerce Lead Generation: The System That Turns Traffic Into Revenue<\/a><\/h3><\/header><div class=\"eael-entry-header-after\"><div class=\"eael-entry-meta\"><span class=\"eael-posted-on\"><time datetime=\"septiembre 21, 2026\">septiembre 21, 2026<\/time><\/span><\/div><\/div><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Here&#039;s the uncomfortable math behind most online stores: only about 3% of your traffic is ready to buy right now \u2014 the\u2026<\/p><a href=\"https:\/\/mionko.com\/es\/ecommerce-lead-generation\/\" class=\"eael-post-elements-readmore-btn\">Read article \u2192<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2563ce e-con-full e-flex e-con e-parent\" data-id=\"b2563ce\" data-element_type=\"container\" data-e-type=\"container\" id=\"AGENDA\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4e8e596 e-con-full e-flex e-con e-child\" data-id=\"4e8e596\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdda217 elementor-widget elementor-widget-heading\" data-id=\"bdda217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cu\u00e9ntanos tu objetivo.<br> <span style=\"color: #BDE4D4\">Te decimos el plan.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c188f3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6c188f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una llamada de 30 minutos y, dentro de 48 horas, un plan de crecimiento por escrito: ads, CRM y citas agendadas mapeados a tu zona de servicio. Si no podemos ayudarte, te lo decimos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d5feb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"99d5feb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/mionko-marketing\/30min\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agenda una llamada<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>THE MIONKO BLOG Marketing notes for people who sell booked jobs. What we learn running paid media, CRM automation and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-502","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mionko.com\/es\/wp-json\/wp\/v2\/pages\/502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mionko.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mionko.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mionko.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mionko.com\/es\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":20,"href":"https:\/\/mionko.com\/es\/wp-json\/wp\/v2\/pages\/502\/revisions"}],"predecessor-version":[{"id":763,"href":"https:\/\/mionko.com\/es\/wp-json\/wp\/v2\/pages\/502\/revisions\/763"}],"wp:attachment":[{"href":"https:\/\/mionko.com\/es\/wp-json\/wp\/v2\/media?parent=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}